Questions, answered.

Every Swimera session is created by Emily Norris, a qualified swimming teacher with over ten years’ teaching experience, and updated as guidance develops. Swimera is still supportive home guidance, not qualified instruction, and never replaces lessons, lifeguards or professional advice.

Swimera can support swimmers of any age. Choose activities by current ability, comfort and the pool environment—not age alone.

No. Swimera is written for parents and supporting adults. Clear demonstrations and simple cues help you support practice without presenting yourself as a qualified swimming teacher.

No specialist equipment is required. Some activities can use a venue-approved float if one is available.

The seven levels are a structured pathway from first water confidence through to swimming 100 metres — start at Level 1 and work through in order. Family games, stroke plans and focused skill packs are standalone, ten-session packs you can buy any time to focus on one thing—like backstroke, diving or a rainy-day pool game—alongside or instead of the level pathway.

If you’re not sure, take the two-minute quiz on the levels page—it asks a few questions about current comfort and ability and suggests a starting level. You can always move up or down; nothing is locked to age.

No. Families can use Swimera alongside lessons, between lessons or as a structured resource for their own pool time. It is supportive guidance rather than qualified instruction, and never replaces close supervision, lifeguards, venue rules or professional advice.

No. A responsible adult must provide constant, close supervision and remain actively involved.

Go slowly, offer choices and return to a comfortable activity. Stop if they are distressed, tired or uncomfortable.

Always follow the venue’s own rules, depth markings and lifeguard instructions first—skip or adapt any activity that doesn’t fit, and choose a different one from the same session instead.

It means they have worked through and practised every session in that level. Swimera is a home practice pathway and its certificate is a personal record, not a formal swimming qualification or award.

Straight after payment you land on your private library, and we also email you a permanent access link—keep that email safe, since it’s the fastest way back in on any device without needing to log in again.

Yes, you sign in to buy so your levels and packs are tied to your account. Once bought, your emailed access link also works on its own on any device, without signing in again.

Yes. Add as many swimmers as you like to your account, assign each their own level, and their progress, sessions completed and certificates are tracked separately.

No. Every level and pack is a one-time payment with permanent access—there’s no subscription and nothing to renew.

Each level is £19.99, or all seven together as a bundle for £99.99 (saving £39.94 on the individual price). Family game packs are £5.99 each, stroke plans £7.99 and focused skill packs £4.99, each sold separately or as a group bundle that costs less than buying them one by one. Every price is a one-time payment and includes VAT, so the price you see is the price you pay.

No. Every level, pack and bundle is a single one-time payment—there’s no recurring charge and no subscription to cancel.

Yes. Family games, stroke plans and focused skill packs are sold individually, so you can pick exactly the ten-session pack you want without buying a full level.

Because access is granted immediately, our standard cancellation window doesn’t apply once your link has been issued—but if something’s faulty or not as described, we’ll sort it out. See our Terms of sale & use page for the full policy, or just get in touch.